Design Proposal · May 2026

DESA ALAM

Investor-facing website
Design & Webflow Development
Natalia Patiño
hello@np.design
np.design
Desa Alam Hotel & Resort

DESA ALAM Website

Proposal for the design and Webflow development of DESA ALAM's investor-facing website: a multi-page digital presence communicating the project vision, investment opportunity, and team behind a luxury resort development on Lombok, Indonesia.

Design Objectives

01
Silent Luxury
Visual language in the spirit of Aman Resorts, editorial, calm, confident
02
Elevated Design
A website that feels refined from day one, reflecting the ambition of the project.
03
Selling with Confidence
Let the project speak for itself. The investment opportunity is presented with elegance, not pressure.

Scope of Work

Home
Vision, sense of location, navigation into key sections
The Investment
Opportunity overview, key metrics, investment structure, development timeline
The Experience
Amenities, location, resort concept, lifestyle
The Team
Developer profile, architecture studio, key team members, advisors
Ready to Invest
Next steps, contact form
FAQs
Answers to common questions
Legal Pages
Privacy policy, imprint, etc.

Scope Limitations

Language
English only: single language, no localization
Content
Final copy, photography, and renders provided by the client. I advise on structure and content needs, and support with AI-generated imagery and copy drafts as needed.
SEO
Webflow outputs clean, fast, SEO-friendly code. Keyword strategy, content SEO, and ongoing optimisation are not included.
Analytics
Google Analytics can be connected via a simple embed at no extra cost. Event tracking, conversion funnels, and monitoring are not part of the scope.
Domain
The client is responsible for purchasing their own domain.
PDF Brochure
Design and layout of the downloadable PDF is not included in this scope, as the complexity and extent of the document is not yet defined. Depending on requirements, this can be scoped as a separate add-on.

Design Process & Timeline

01
Concept & Structure
2 design days
Cal week 23
Information architecture and page structure for all pages
Wireframe-level layouts
Content briefing: defining what copy, imagery, and assets are needed per page
02
Visual Design
4 design days
Cal week 24/25
High-fidelity design and visual language of the website
Typography system, colour palette, UI components, spacing and layout (built on CI, logo and brand colours provided by client)
Desktop, tablet and mobile layouts
03
Webflow Build & Launch
4 design days
Cal week 26/27
Full build in Webflow
Responsive implementation (desktop, tablet, mobile)
Pre-launch QA
Domain connection
Launch first week of July 2026 (assuming kick-off on June 1st)

Total Cost

10 days × 800 EUR
8.000EUR
Webflow hosting
Webflow Premium Plan
~$25 / month
Indicative costs for orientation. Final hosting will depend on the site's actual needs.
DESA ALAM · Lombok

Looking forward to hearing your thoughts.

Please reach out if you have any questions or if anything needs adjusting.
Natalia Patiño
hello@np.design
np.design